Intake Optimization
Getting Leads Isn't Enough. We Help You Convert Them Into Retained Cases.
A case opportunity that never gets signed isn't a win — it's wasted spend. Intake optimization is how we protect the value of every lead the network sends your firm.
Not another lead-volume agency
Generic legal marketing agencies
- —Measure success by lead volume
- —Hand off leads and move on
- —Treat intake as the firm's problem
- —Optimize ad spend, not signed-case rate
PIA Network
- —Measures success by signed, retained cases
- —Builds and audits your follow-up process
- —Treats intake as part of the acquisition system
- —Optimizes for cost per signed case
The four levers we optimize
Speed to lead
The single biggest driver of contact and sign rate. We audit and rebuild your response workflow so opportunities are contacted in minutes, not hours.
Intake scripts
Structured, tested scripts for your intake team that qualify faster and build trust in the first call.
Follow-up cadence
Most cases sign on a later touch, not the first call. We build the multi-touch cadence that catches them.
CRM & tracking
If you can't see where cases fall out of your funnel, you can't fix it. We configure your CRM to make every drop-off visible.
Getting referrals or leads through PIA Network?
Ask about an intake audit — it's the fastest way to protect the value of every referral and case opportunity you receive.